What Makes Press Release Writing Different?

Admin/ April 24, 2022/ Uncategorized/ 0 comments

There are all sorts of ways to get your company name out there – and many of those ways include writing of some sort. Blogs, websites, press releases, bylines – they’re all written materials, but each has its own purpose and, with that purpose comes a unique tone. Blogs and websites can take on the voice of the company or individual and bylines tend to fall into the professional tone category, unless being written for a specific publication with a tone of its own. But press release writing is unique in that the writing is directed toward news desks and media professionals, rather than the engaged consumer.

The Audience Difference

Most of the time when organizations write a blog, the postings will take on a bit of the individual writer’s flavor. Because blogs speak as a voice of the company to prospective clients, the postings can be more casual and friendly – conversational, if you will.

That said, it likely isn’t your prospects reading your press releases; it’s the media. Media – think editors, reporters, television writers and producers, etc. – receive hundreds of pitches a day from people wanting them to cover their organization. These media professionals are incredibly busy – so making your news stand out is the only way to get seen.

Press release writing needs to be done in a way that is professional, yet makes an impact. It needs to give the news quickly, succinctly, and in just a second or two to grab the media’s attention. Too much fluff or burying the lead is a sure way to get overlooked and, while writing with the news upfront may seem easy, once you try to actually apply it, it gets quite complex.

See, when you’re writing your company’s own news, you tend to be invested – every detail seems important and it is difficult to see the fluff; however, a quality press release writing service will be able to cut through to make the objective and news clear, best essay writing service reddit winning you the coverage you want.

The Formatting Difference

Did you know that there are three magic words that need to be at the top of your release? Either “For Immediate Release” or “HOLD For Release” make the difference between a leak and a successful story.

There are many other rules and inclusions for successful press release writing – things like datelines, headlines, subheads, location inclusions, boilerplates, and end tags. Each of these components are relatively easy to include, but must be present and correctly formatted for the release to look professional and to be complete. Forgetting to put in the end marks on a release could send your story to the trash as the reader may think part of the story is missing. Without a boilerplate, you miss an opportunity to summarize your business and entice follow-on interviews or company profiles in coverage.

 

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